My name is Geoff Robertson. I am a User Experience Researcher (UXR) with a background in Human Factors & Applied Cognitive Psychology. For the past seven years, I have been conducting user research to better understand the needs, behaviors, and goals of educators and students in K-12 education. Here, my specialty has been the collection and analysis of highly qualitative data. This includes the development of specialized cameras for multi-pov classroom observations as well as tailored data coding techniques. When it comes to UXR, I have two guiding philosophies:

  1. The best way to understand your end-user is to observe them in their real-life environment.
  2. To be a successful UX Researcher, you must build a “window” that allows your team to observe their end-user in that real-life environment.

Here are some examples of windows I have built: