Hello

My name is Geoff Robertson. I am a Human Factors Specialist focused on User Experience Research (UXR) in K12 education. When it comes to UXR, I have two guiding philosophies:

  1. The best way to understand your end-user is to observe them in their real-life environment.
  2. To be a successful UX Researcher, you must build a window that allows your team to observe their end-user in that real-life environment.

Building windows is what I do best…